Brussant: Brand Design
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OVERVIEW
"Brussant: A Taste of Brussels" is a comprehensive brand design project that showcases my ability to create a cohesive visual identity for an artisanal bakery. This was an interesting and delightful design challenge demonstrating my skills in branding, visual design, UX/UI, and product design.
PROJECT SCOPE
- Full Brand Design
MY ROLE
- Research, Visual Design, Branding, Product Design
TIMELINE
- Ideation to Prototyping: 4 Weeks
KEY ELEMENTS
- Brand Identity: Developed a unique logo, color palette, and typography that reflect the bakery's Belgian heritage and artisanal quality.
- Digital Design: Created a full brand design slide deck using Figma, Adobe Illustrator, and Photoshop, showcasing my proficiency in industry-standard design tools.
- Visual Assets: Utilized Midjourney to generate custom stock images, demonstrating my ability to leverage AI tools in the design process.
- Packaging Design: Conceptualized and designed product packaging that aligns with the brand identity and enhances the customer experience.
- Physical Product Visualization: Created mockups of bakery products to showcase the brand in real-world applications.
- UX/UI Considerations: Incorporated user experience principles in the design of marketing materials and potential digital touchpoints.
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CONCLUSION
The Brussant brand design project exemplifies my ability to create a comprehensive visual identity that extends beyond digital interfaces. By tackling this fictional bakery's branding needs, I've demonstrated my capacity to:
- Develop a cohesive brand story and visual language
- Utilize various design tools and technologies effectively
- Apply UX/UI principles to both digital and physical product design
- Blend traditional design techniques with modern AI-assisted tools
- Consider the full customer journey in my design approach
This project showcases my versatility as a designer, highlighting my ability to handle complex design challenges that span both digital and physical realms. It underscores my readiness to contribute meaningfully to product design and UX/UI teams, bringing a holistic approach to design that considers both aesthetics and functionality.
The Brussant case study serves as a testament to my skills in creating engaging, user-centered designs that can elevate a brand's presence in the market.
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